Before anything else, check whether the zoom is correctly set up in your store. To do this, read the article Setting up the zoom.
Everything is correct and the zoom is still not displaying? Or it only appears for some images?
By default, the sizes of all images need to be equal to or greater than 1000x1000 pixels for the zoom to be enabled.
This image size can be set up through the following steps:
- Click CMS in the Admin menu.
- Enter Settings.
- Click File Types tab.

The 1000x1000 size means that the resulting zoom will display the image in that size. Thus, this is the minimum size for the zoom to work.
Example
I uploaded a 1200×1200 image. On my product page, it appears as 600×600 and, when I move the mouse over it, the zoom amplifies it to 1000×1000.
Now, let’s say I have no image 1000x1000 in size, rather only 800×800. I can set up the “Produto – Zoom” in “Tipos de arquivos” to 800×800. On my product page, my image appears as 600×600, and when I move the mouse over it, the zoom amplifies it to 800×800. In this case, the amplification will be smaller because of the settings of the “Produto– Zoom” size.