Depending on the payment condition that the user chooses when making a purchase, they may be redirected to an external environment. A bank transfer (which requires access to internet banking) or the use of a solution such as Paypal (which requires the user to be logged in) are examples of payment methods that can generate this redirection.
The problem is that, at a time so critical to sales conversion as checkout, an extra step can be decisive for user decision making. Enters the transparent checkout, which eliminates the need for an extra step, making the shopping experience more fluid.
Mercado Pago Transparente, Paypal Plus and Moip are examples of solutions that allow the user to enter the payment data and finalize the purchase without leaving your store. Among its main advantages are the usability and credibility gain for your business and the increase of up to 30% in conversions.