The VTEX platform enables us to work with “Cross Selling” and “Up Selling”, marketing techniques extensively used on the on-line retail market.

This involves offering a supplementary product to the one the user is acquiring. For example, a visitor to your store is buying a cell phone, so he might be interested in earphones or a cover for the new device.

Up Selling means offering an upgrade for the product. Using the same cell phone as an example, you can offer a device with more functions or, if the device comes with earphones, you can offer a Bluetooth phone.

To help you use the above techniques, we can use the fields in the register of products /SKUs:

1. In the VTEX Admin, access the Catalog module.
2. Click on All products option.
3. In the list, identify the product you want and click on the name of the desired SKU.
4. Fill out the fields correctly as indicated below.
5. Click on the Save button.

Acessories: in this field we register the products that must be sold to complement another product. In this option, the products registered as accessories are shown as a purchase option by enabling the selection checkbox (function included in the layout).

Suggestion: This field is responsible for the Up Selling we learned previously; he we select the products that must be exhibited as suggestions; however, there is a rule for this to happen: the product will only be exhibited if the value of the suggestion is greater than the product we are looking at.

Similar (Alternate products): In this field, we select similar products we want to show the client at the time of purchase. However, there is no checkbox option as in the Acessories option.

Show together: Displays SKUs of suggested products for joint purchase.

The Up-Selling option can be also worked by using the benefit “Buy Together”.