The brand UI, .myvtex.com/admin/Site/Marca.aspx, doesn't allow users to search for brands with some special characters in the name, such as apostrophes '. Additionally, letters from non-Latin alphabets are also not searchable, for example from the Polish alphabet such as Ż.

• Search for any brand with apostrophes on the brand UI;
• The Search will not find brands with apostrophes.

There is no workaround.