VTEX Ad Network is in beta, which means that we are working to improve. If you are already a VTEX customer and wish to adopt this functionality for your business, please contact Commercial Support. If you are not yet a customer but are interested in this solution, please fill out the contact form.

With VTEX Ad Network (Beta), VTEX stores can offer ad space in their stores for brands to promote products. VTEX will select ads for products already in your catalog, and your store will receive a fee for each ad click in your store.

To become a part of the VTEX Ad Network and start displaying ads in your store, install the VTEX Ad Network for stores app.

Currently, VTEX stores can only offer ad space on stores using Store Framework.

On the initial screen of the VTEX Ad Network for stores app, you can monitor the results of ads in your store.

At the top of the page, you'll find aggregated data:

• Total Budget Spend: Amount spent by brands on ads displayed in your store.
• Ad Sales: Total sales revenue from ads displayed in your store.
• Revenue: Total amount received by your store from ads.

Below, there's a table with details on each campaign that has been or can be displayed in your store:

• Duration: Duration of the campaign so far.
• Impressions: Number of times ads were displayed on the page.
• Views: Number of times ads were viewed. VTEX Ad Network considers it a view when there is an ad impression and, if necessary, the user scrolls down the page to view the ad.
• Clicks: Number of clicks on ads.
• CTR: Click-through rate, calculated by dividing the number of clicks by the number of views.
• Orders: Number of orders resulting from clicks on ads.
• Units Sold: Number of product units sold from ads in this campaign.
• Ad Sales: Total sales revenue from ads displayed in your store.
• ROAS: Return on investment for advertising that campaign in your store.
• Budget Spent: Campaign budget spent in your store.

You can also use the filters available at the top of the table:

• Search campaign: Filter campaigns by name.
• Status: Select whether you want to see active or inactive campaigns.
• Advertisers: View data related to the campaigns of a specific advertiser.

In the table on the initial screen of the VTEX Ad Network for stores app, you can click the campaign row to see more details:

• Views/Clicks: Ad views and clicks.
• CTR: Click-through rate, calculated by dividing the number of clicks by the number of views.
• Budget Spent: Amount spent so far.
• ROAS: Return on advertising spend.
• Revenue: Sales revenue generated from ads.

You'll find a table below the aggregated data detailing each product's performance in that campaign:

• CPC: Cost per click. This is the amount paid by the advertiser for each ad click.
• Impressions: Number of times ads were displayed on the page.
• Views: Number of times ads were viewed. VTEX Ad Network considers it a view when there is an ad impression and, if necessary, the user scrolls down the page to view the ad.
• Clicks: Number of clicks on ads.
• CTR: Click-through rate, calculated by dividing the number of clicks by the number of views.
• Orders: Number of orders resulting from clicks on ads.
• Units Sold: Number of product units sold from ads in this campaign.
• Ad Sales: Total sales revenue for that product generated from ads.
• ROAS: Return on advertising spend.
• Budget Spent: Campaign budget spent on that product in your store.