As previously mentioned, every SKU must have a registered base price. However, the Prices module has a functionality that allows you to change a base price for certain price tables. These modifiers are called price rules.

Price rules allow you to change the price of an SKU in a price table without changing the base price of other price tables. You will first need to create a price rule and link it to the desired price table.

However, when we combine this price rule with the SKU's base price, a new value is obtained. This value will represent the SKU's computed price within a price table.

Using price rules is optional. If an SKU is not linked to any modifiers, its price in the price table in question will be the registered base price.

Price rules have five configuration settings:

• Price tables
• SKUs
• Scheduling
• Markup range
• Price variation

While price tables, SKUs, scheduling and markup range determine when and where the price rule will be applied, the price variation is the modifier that will change the SKU price.

Let's look at a scenario where you want to sell your consumer electronics category SKUs on an external marketplace. To achieve this, you intend to create a specific price rule for this context.

Now let's suppose that one of the TVs available in this category has a base price of U$ 1000. If your strategy sets a 20% price variation, this percentage will be applied to the base price, which will result in an external marketplace sales price of U$ 1200.

To configure this rule, your first step is to decide which price table it will apply to. That price table must be linked to the trade policy that sends information to the external marketplace.

If your strategy's aim is to only modify the consumer electronics category prices, you must specify this when creating the price rule.

Lastly, you have to decide which price variation will be applied to this rule. In our scenario, the modifier is 20%. This change will be applied to the price of every SKU within the consumer electronics category.