Content marketing has been heavily used as a marketing tool. WordPress is an open source software with which you can freely create a website or blog containing pages and posts (categorized or not) about your brand and products.
With the new WordPress integration app, stores developed with VTEX IO can incorporate pages, posts and categories published on websites and/or blogs developed on WordPress.
What changed?
Stores developed with VTEX IO can now display pages and posts (as well as their categories) from your brand's blog/website within the store.
Why did we make this change?
Integrating your blog/website into the store is equal to using a powerful content marketing tool that can, for example, leverage sales, help increase engagement, reach and recognition, in addition to building a community for the brand.
What needs to be done?
Install the app from the VTEX App Store and follow the instructions in this documentation to configure the integration.
To use this application you need to have a website/blog developed on WordPress.