In Google Shopping, only catalogs can be integrated with Google Shopping. Unlike other integrations, you do not have to map products using a spreadsheet.

After integrating and authenticating your account, the marketplace does not automatically receive the products after integrating with the seller. First, the seller must reindex the database. This process prepares the SKU information and products and sends catalog, price, and stock general information to the marketplace.

Please note that only the sponsor user (owner) has permission to reindex a VTEX store database. During reindexing, which may vary in terms of time, the products are queued for updating the information, while still remaining available for sale on the store site.

To reindex the database, paste the link below in your browser, replacing the {storename} with the name of your store:

{storename}.vtexcommercestable.com.br/admin/Site/FullCleanUp.aspx

Access the link and click the Reindex database button. You can track the process in the VTEX Admin, through Catalog > Reports.

You can verify if a specific SKU has been indexed correctly to the integration trade policy. Follow the steps below:

1. In the VTEX Admin, access Catalog > Products and SKUs.
2. Click the menu button .
3. Select the View indexed info option.
4. Check the status of each SKU.

See below the messages for each indexing status:

Status	Message examples
Indexed SKUs	Sku: 70 - yellow sneakers variation Sales Channel: 1 Sku: 70 Price: 1740.00 Stock: 1 Quantity Sold last month SalesChannel: 1, Sales: 0
Unindexed SKUs	Sku: 112 - blue sneakers variation Sales Channel: 1 Sku: 112 Sku is UNAVAILABLE - check price and stock, Checkout Info: Code: withoutStock | Status:error | Message: The item Sneakers – Male – Navy/silver yellow sneaker variation is out of stock Quantity Sold last month SalesChannel: 1, Sales: -1

Once your items are approved by Google, they will become active and will be immediately displayed as ads on Google Shopping.

A product may eventually report the Insertion error: Ineligible SKU. This means that the product was considered ineligible for integration. Products may be ineligible for the following reasons:

• The product has no price.
• The product has no image.
• The product is out of stock, and it has been configured to be deleted in this scenario.

If a product is disapproved, you will have to review its data and submit it again. You can track the status of your products on Google Merchant Center.

Make sure your products meet the Product data specification defined by Google. If a product is not in compliance with the requirements, the ad will be disapproved.

There are situations in which the product's disapproval happens after it has already been considered active. It happens more often for recently created accounts.

LEARN MORE
Check out other reasons for product disapproval in Google’s article About disapprovals for product data quality violations.

On Google Shopping, products automatically expire if they are not updated within 30 days. These updates include any changes in price, inventory or specification.

However, you do not have to worry about that. Once the integration with the VTEX Platform connector is completed, the system will automatically update products every 29 days.

There may be a delay of up to 30 minutes between processing a product's data change and updating it in the feed.

In addition to basic product information, you can upload custom labels to Google Shopping. This feature is called custom labels and allows you to classify offers based on criteria you define, such as promotional campaigns, seasonality, margins, or target audience.

Custom labels are useful for:

• Organizing Google Ads campaigns
• Creating custom filters for reports
• Optimizing ad targeting and performance

You need to create custom labels in the Google Merchant Center. After creating the custom labels in the Google Merchant Center, follow the tutorial Adding product specifications or fields to associate them with a specific offer using product specifications.

When creating the new product specification field, complete it with the following values:

Field	Value
Specification field name	googleshopping-labels
Field type	Radio

After creating the new specification field, you must associate the labels with the offers. For this step, follow the steps below:

1. In the VTEX Admin, go to Catalog > Products and SKUs or type Products and SKUs in the search bar at the top of the page.
2. On the product row, click the menu button .
3. Click Edit product.
4. Complete the googleshopping-labels field with the desired values, separating them with a semicolon;.
5. Click Save.

Once the integration is complete, the system will automatically categorize your products. However, some products may be disapproved because Google considers that the categories assigned to them are incorrect.

Example: advertising of alcoholic beverages.

However, before considering there may be a categorization issue, make sure that your products comply with Google's policy for alcoholic beverages.

To replace an incorrect category and ensure that the product will be approved, see the step-by-step instructions in the article Google product category.

Google will accept category changes only in the cases foreseen in the article Google product category.