In ecommerce, written content is more than words. It’s a crucial part of the customer experience. From product descriptions and help articles to interface labels, well-crafted product content helps merchants connect with customers, build trust, and drive sales. For everyone in the VTEX ecosystem — including employees, and partners — creating clear, consistent, and user-friendly content is key to unlocking the full potential of VTEX products.

To ensure a seamless experience for everyone, we’re introducing the new Content Style Guide: A portal designed to guide people while contributing to the VTEX ecosystem with product written content. Whether building apps, writing documentation, or collaborating on projects, this guide is your go-to resource for creating content.

The Content Style Guide provides writing and formatting guidelines that align with VTEX standards and client expectations. It covers the following topics:

• Guides: Learn the core principles of VTEX product content creation, including tone of voice, inclusive language, and naming conventions.

• Grammar: Understand the grammatical standards that apply to all content types.

• Formatting: Apply essential formatting rules for product content.

• Interface Copy: Write strings for consistent interface elements that enhance usability.

• Documentation: Create clear, practical help articles and developer guides that communicate knowledge effectively.

• Glossary: Apply terms already being used and translated across all VTEX products.

With the Content Style Guide, we want to ensure that all content created for VTEX products meets the highest standards of quality and consistency. By aligning our content with clients goals and expectations, we aim to:

• Provide a single source of truth for product content.
• Deliver clear, consistent, and user-friendly content.
• Ensure product content reflects VTEX’s values and voice.

Whether you’re writing documentation, designing user interfaces, or collaborating on VTEX projects, the Content Style Guide is here to assist you. Visit the Content Style Guide portal to explore the resources and start creating product content that aligns with VTEX standards.