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What is the store name?
What is the store name?

Store name is the identification of a store on the VTEX platform. It functions as a subaccount of the parent account (also called the account name), and is subordinate to it.

See this guide to learn how you can create a store name.

Another important detail is that a store name can only be bound to one account name, whereas the latter can have multiple subaccounts.

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