A product is only deactivated when all its SKUs are inactive.

To deactivate the SKU of a product, proceed as follows:

1. In the VTEX Admin, go to Catalog, or type Catalog in the search bar at the top of the page.
2. Click on All products
3. Search for the product you want in the list.
4. Click on the SKU which you want to deactivate.
5. Deselect the option Activate the SKU if possible.