Configuring shipping promotions

Promotions

You can create several types of discount in your VTEX store. Shipping promotions provide the buyer with a discount on the amount charged for the delivery of their order.

The step-by-step instructions for creating a shipping promotion are the same as for other regular promotions. However, some specifics must be taken into account when configuring these discounts.

Before setting up a shipping promotion, you should understand how discounts can be offered to your buyers. On VTEX, there are four types of shipping promotions, which you can choose in the field What is the type and amount of the discount? when creating a Regular Promotion. Here are the shipping promotion types:

Nominal: a specific discount on the shipping cost. For example, a $20 discount for deliveries to the West Coast.
Percentage: a percentage discount on the shipping cost. For example, a 50% discount on the shipping cost for products in the Kids department.
Maximum shipping rate: allows you to set a maximum value for the shipping cost. For example, products "X" and "Y" will have a maximum shipping rate of $20.
Free shipping: full discount on the shipping cost. For example, all orders placed during the holiday will have free shipping.

Settings

Based on the existing shipping types, you can create different types of promotions.

Below you will find some of the scenarios you can configure on the VTEX platform. The retailer must choose the best option according to their business needs.

Scenario 1

If you enable the option Apply discount only to the cheapest shipping rate, the discount will be applied only to the lowest estimated shipping rate. This option is enabled by default, but you can disable it if you prefer to configure the promotion according to Scenario 3 or Scenario 4.

If the store configures the Pickup shipping strategy, which costs R$ 0.00 for the customer, the promotion may consider this value as the lowest and not apply the discount to the shipping fees. To ensure that the promotion works as expected, applying the free shipping discount to the shipping fees, select all methods in the box except Pickup in Store.

Configuration

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Result

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Scenario 2

If you disable the option Apply discount only to the cheapest shipping rate, the discount will be applied to all available shipping rates.

Configuration

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Result

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Scenario 3

If you enable only the Shipping Method option and select the shipping types you want, the shipping discount will be applied to all selected shipping types.

Configuration

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Result

Scenario 4

If you enable the options Shipping Method and Apply discount only when one of the above carriers is selected by the customer and select the shipping types you want, the shipping discount will be applied to all selected shipping types only when the customer chooses the shipping type at checkout.

Configuration

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Result

In summary, the purpose of the option Apply discount only when one of the above carriers is selected by the customer is to apply the discount only when the carrier is selected.

When configuring the Promotions & Taxes module, you can enable more than one carrier for the same promotion. However, your customer will only be able to select one carrier at checkout.

Another possibility is to configure a shipping promotion by creating a campaign promotion. For more information, read this article.